Project Studio

About this project

Building a site from scratch every time is how agencies stay slow and inconsistent. Project Studio is our answer: one blueprint per brand that holds the colour system, the typography, the section choices, and the page structure, and every surface reads from it rather than repeating it.

Colours are the clearest example. You do not pick a hex code for a button; you fill a small palette and link roles to it, and the studio resolves what every component should use in light and dark alike. Change the palette and the whole site follows, because nothing downstream ever stored a colour of its own.

Imagery goes through the same room. Briefs turn into generated candidates, and instead of arguing over a grid of options we put them head to head, two at a time, and keep what wins. Every generation is metered against a budget, so an afternoon of exploring never turns into a surprise on the invoice.

Highlights

• One blueprint per brand, read by every surface instead of copied into it
• A palette with linked roles, resolved automatically for light and dark
• Section library and page presets, so a new page starts sound
• Head-to-head picking of generated imagery instead of endless grids
• Every generation metered against a budget before it runs