About this project
ZORG Magazine is the Belgian trade magazine for people who lead care organisations. Its publisher asked us to bring the whole thing online: not a brochure site, but the newsroom itself, with the reach and the advertising model that pay for it.
We started from how their readers actually search. Articles are filtered by sector, theme, and reportage, events sit on a calendar of their own, and the newsletter is woven through the pages rather than parked in a corner. Advertising is tied to the article tags, so a hospital campaign lands next to hospital coverage instead of anywhere at all.
Subscribers get more than visitors do: articles open on a preview and continue behind a member login, which is what makes a paid trade title work online. The site has been running and evolving with the publisher ever since, alongside the other titles they run.
Highlights
- News filtered by sector, theme, and reportage
- Advertising tied to article tags, not to random slots
- Preview-then-subscribe articles behind a member login
- Events calendar and newsletter built into the reading flow